Brazilian E-Commerce reaches over US$10 Bi in sales

In the last year, most of the investments in the Brazilian startups targeted e-commerce businesses, including investments from some of the most traditional funds in the world, such as Tiger Global, Accel Partners, Intel Capital, RedPoint Ventures, just to mention a few. The numbers of this industry announced last week by e-bit confirms the potential.

According to the report presented by e-bit’s CEO Pedro Guasti, the Brazilian e-commerce reached R$ 18,7 billions (about US$ 10.5 billion) in sales in 2011, a 26% net growth compared to 2010. The emerging middle class represents 61% of the new 9 million e-consumers, that expended R$350 (about US$ 195) on average. Last year, 32 million consumers have bought at least once via web.

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